Versatility in Every Environment

For Douglasson Decoy, a Knoxville-based duck decoy manufacturer, we developed a comprehensive branding and identity system that emphasizes the product’s unique versatility. The brand identity was designed to highlight the key benefit of the decoy’s ability to perform on both land and water. From the logo and color palette to advertising extensions, every element reinforces the durability and reliability of the product in diverse hunting environments. The result is a cohesive and impactful brand that speaks directly to the needs of the modern hunter.