Tailoring Tradition, Stitch by Stitch

For Franklin Fine Clothing, a premium apparel brand dedicated to quality craftsmanship, we developed a brand identity that embodies sophistication and heritage. The visual identity system reflects the timeless elegance of the clothing line, with design elements that highlight the meticulous artistry involved in each piece. Inspired by the rich history of tailoring and the iconic symbols of classic English soccer crests, the branding communicates a sense of tradition and prestige.

The logo features a crest design that incorporates elements like a tailor's needle and thread, along with motifs representing strength and craftsmanship. The carefully selected color palette of dark navy, camel, and tan conveys warmth and refinement, making each piece feel both luxurious and accessible.

Franklin Fine Clothing’s branding invites discerning customers to embrace a lifestyle of elegance, ensuring they feel distinguished and confident in every stitch.