Crafting Community, One Beer at a Time

For Junction 31, a local craft brewery based in Franklin, Tennessee, we developed a brand identity that captures the spirit of community and the unique flavor of the area. The brand’s visual and identity system reflects the approachable, easy-drinking nature of their craft beers, each with a distinct flavor profile that embodies Franklin’s local charm. The beer names are inspired by the iconic roads and intersections that define the town, tying the product to the community it serves.

Whether customers are just passing through or here for the long haul, Junction 31’s branding invites them to savor every moment with a locally brewed beer in hand.